Created in Cambridge, Massachusetts, Living Proof is known for applying the most advanced technology to solve the toughest beauty challenges. This team of scientists and beauty authorities was brought together by a shared aspiration: to challenge the status quo and end the common beauty frustrations of people everywhere.
Using their proprietary collection of biomaterials technologies, Living Proof searched for classes of materials that could produce control over surface energy and roughness. Steering clear of traditional anti-frizz technology, their search eventually led them to a family of materials from which PolyfluoroEster - the star ingredient in No Frizz - was born.
